Edward Enninful, the new editor-in chief of the biggest fashion bible, brought a new energy to Vogue when he took over.
His first cover was a hit, featuring Ghanaian-British model Adwoa Aboa on the front page, and a host of interviews with some of the biggest and diverse names in the world right now including Zayn Malik, Zadie Smith, Sadiq Khan, Skepta, Naomi Campbell, and more.
After that though, the magazine made little effort in terms of its diversity, receiving backlash for ill fittingly putting Nicole Kidman and Margot Robbie under the headline why we need to talk about race.
But its back on track now, with another ode to representing the many faces of beauty, putting Halima Aden, who wears a headscarf, on the cover, alongside many other notable names in fashion.
The Minnesota beauty is the first Muslim woman to wear the hijab to be on the front cover in Vogues 101-year history, marking a historical shift from its usual portrayal of what beauty looks like.
Together, nine trailblazing models graced the cover of the May issue, being lauded by people all over social media for its diversity.
Titled The New Frontiers, the cover featured a host of the industrys top models, including Latina model Paloma Elsesser, Indian model Radhika Nair, Adut Akech from South Sudan, and Vittoria Ceretti.
I believe that the time has come for us to look forward, said Edward on the British Vogue website.
In short, it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.
Even five years ago – and certainly 10 or 20 years ago – if you were shooting a group cover like this, the girls would not have looked like these young women do.
But one of the great positives of the past few months is the fashion industry finally embracing a concept that has defined my entire working life: diversity.
When I say diversity, I want to be clear that it is never just about black and white for me. Its about diversity across the board – whether thats race, size, socio-economic background, religion, sexuality. Thats what I want to celebrate with this cover.
He noted that its not just physical traits that make these women breathtaking, its their stoicism and strength that makes them even more incredible.
Halima Aden and Adut Akech, he noted, were born in the same refugee camp in Kenya and are now at the top of their profession.
He wanted to feel empowered from the shoot, he said. Were sure loads of people will feel that way.