Is it fair for a maternity version of a dress to be discounted, while the non-maternity version remains full-price?
For most of us this is just one of those annoying little things… or an excuse to buy an outfit with a little more space for our tums.
But for one customer called Jessica, this is an outrage.
Jessica noticed that the Chi Chi London Cutwork Lace Prom Dress listed on ASOS was discounted for the maternity version, but not for the non-maternity piece.
The maternity version is on sale at £50, thanks to a promotion of 30% off occasionwear, while the standard dress remains full price at £72.
Jessica messaged ASOS to question why you need to buy a maternity dress – or, as she put it, why you need to be pregnant – to reap the benefits of a promotion offer.
She also brought in Irelands repeal the 8th vote.
I think we see which side of the fence ASOS is sitting on #repealthe8th, Jessica wrote on Twitter, along with sharing screenshots of the price of the dresses.
She messaged an ASOS representative to query the promotion, who responded: I understand how you may be feeling about the dress you want not being on sale, however Im not able to change this for you.
To which Jessica replied: Right, but why is the exact same dress in maternity classed as occasionwear but this isnt?
Same dress, same occasion? No?
Why must I be pregnant in order to reap the benefits of the offer?
Another ASOS representative responded: I understand that the maternity version of the Chi Chi London Cutwork Lace Prom Dress is on sale and the other one isnt.
However as mentioned by my colleague in our previous chat with you, were not able to amend the price of the non-maternity dress.
We have different promotions running from time to time. However, our website, newsletter and social media pages are always packed with promotions – theres bound to be one you can take advantage of very soon.
If you sign up to our newsletter or join us on Facebook or Twitter youll be kept up to date about all upcoming and existing offers and discounts.
Jessica added that the whole doesnt make sense – which is reasonable. Presumably the maternity version of a dress would have more fabric, so itd make sense for it to be more expensive rather than cheaper.
This isnt the first time non-pregnant women havent been able to enjoy the deals offered on maternity wear, however. Think back to all the times youve found an amazing dress or top, only to find its only available in the maternity range.
The only catch is, though, that you can buy the maternity version if you want to take advantage of the design or the price. You dont have to be pregnant to want some give around your stomach.
Perhaps pregnant women deserve the occasional deal on their maternity wear considering all the other money theyll soon be spending on nappies and baby food – and all the discomfort they have to go through while pregnant.
Weve reached out to ASOS for their comment on the debacle, and will update this article if we hear back.
But in the meantime, lets discuss: Is it fair for a maternity version of a dress to be on sale while the regular one isnt?