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Top LatAm Travel Websites: 31% of Mexican Internet Users Look for Travel Content Online

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What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans' travel plans, while Uber heads the list in Mexico.

Top 10 Travel Websites in Latin America, February 2018

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 190,287
Travel 47,764
1 Trip Advisor Inc. 10,865
2 Expedia Inc 7,682
3 Despegar-Decolar Sites 6,978
4 Priceline.com Incorporated 6,578
5 LATAM.COM 3,883
6 Airbnb Sites 3,085
7 GOL Linhas Aereas Inteligentes 2,427
8 Uber 2,409
9 MSN Travel 1,668
10 LanChile S.A. 1,643
    [Source: comScore]
  • As said above, 25% of Latin American Internet users looked at travel content online.
  • 22.7% of travel-content users visited TripAdvisor.
  • Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
  • 8.1% of users looked for airline-ticket information on LATAM.COM.
  • Airbnb was visited by 6.4% of users.
  • 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
  • Uber received another 5% of visitors.
  • MSN Travel and LanChile are at the bottom of the list, with 3.4% each.

Top 10 Travel Websites in Mexico, February 2018

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 68,613
Travel 21,274
1 Uber 7,291
2 TripAdvisor 4,296
3 Expedia Inc 2,679
4 Despegar-Decolar Sites 1,219
5 Priceline.com Incorporated 1,217
6 Volaris Sites 1,191
7 VIVAAEROBUS.COM 1,182
8 BUSOLINEA.COM 731
9 Aeromexico 726
10 MEXICODESCONOCIDO.COM.MX 665
    [Source: comScore]
  • Uber was the most-visited website with 34.2%.
  • 20% of travel-content users visited TripAdvisor.
  • Expedia Inc received 12.5% of travel-related visits.
  • Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
  • Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
  • Busolinea and Aeromexico were visited by 3.4% of users each.
  • MEXICODESCONOCIDO received 3.1% of visits.

Editorial Staff

Portada Staff

Original Article

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