Sorry Christina Aguilera, step aside Lady Gaga … Britney Spears may not have brought us any new music in a while but the she's still very much on our radar and we're not likely to forget about her anytime soon thanks to this new campaign.
The 36-year-old mother-of-two is flaunting her washboard abs as she appears as the face of Kenzo's La Collection Memento N°2, and it wouldn't be Britney if she wasn't rocking a cropped top and denim.
Britney channels, well, her 2003 self in the shots creative directed by Carol Lim and Humberto Leon, and it's more than just a throwback to her hay-day, it's a nod to the brand's 1986 Paris runway debut of Kenzo Jeans.
Peter Lindbergh, who famously photographed Linda Evangelista, Naomi Campbell, Cindy Crawford, Tatiana Patitz and Christy Turlington for British Vogue, is behind the snaps taken in sunny Los Angeles, California, and there's no points for guessing Britney's fave looks.
"I did lots of denim when I was a kid, and still do – it's really versatile and fun, and just goes with everything," she said about her love for the pieces she models. "Jeans and a tee shirt or a cute top are like my go-to outfit when I just want to be
casual and comfy. And it can be dressy and cool too. I once wore a denim dress to an awards show."
Oh, Britney, we all remember.