What: H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen's ad inventory in the U.S.
Why it matters: Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
H Code Media, a digital media placing firm targeting U.S. Hispanic audiences, and Grupo Imagen, a Mexican media conglomerate, have announced an exclusive partnership that will allow H Code to represent all of Grupo Imagen's ad inventory in the U.S. Sites include Adrenalina, a web page for soccer fans, nutrition website Salud 180, and Excelsior, the second-oldest Mexican newspaper.
“Were excited to partner with one of the largest and most well-respected Mexican media conglomerates," said Parker Morse, CEO, H Code Media. "Grupo Imagens audiences are authentic and relevant to advertisers that want to engage with U.S. Hispanics in a meaningful way. As H Code continues to expand on multiple content areas, our partnership with Grupo Imagen reinforces our strength in the soccer, women, and news verticals.”
U.S. Hispanics are known for their high enthusiasm for soccer. Nine out of ten Hispanic soccer fans in the U.S. plan to watch the FIFA World Cup from beginning to end. This partnership enhances H Code Medias ability to connect brands with U.S. Hispanic soccer fans when and where they will be most engaged.
“H Code Media has the best U.S. Hispanic digital team and partnering with them underscores the level of quality that Grupo Imagen stands behind. We look forward to having H Code Media handle the monetization of our sites while we continue to grow all of our media properties by providing the best possible content to engage our audiences,” said Alfredo Martell, Business Development Director, Grupo Imagen.
Similar to its recently announced partnership with Webconsultas, a leading health and wellness online portal for Spanish-speaking readers, this new relationship enables advertisers to effectively reach U.S. Hispanics who are engaged in soccer, health and news content. H Code Medias use of Big Data connects advertisers with this highly coveted demographic.
H Code Medias solutions include a display, rich media, video, mobile, native, social/digital channels, as well as creative services. To effectively reach U.S. Hispanics, H Code Media continues to partner directly with leading Spanish language media companies from around the world like Grupo Imagen to strengthen its leadership position in this niche industry.