Home Fashion Adidas and Reebok are the best brands for environmental and social transparency

Adidas and Reebok are the best brands for environmental and social transparency


Adidas and Reebok are the best brands for environmental and social transparency
(Picture: Fashion Revolution/PA)

Adidas and Reebok have topped a ranking of brands social and environmental transparency.

Sportswear might traditionally have had a bad rap when it comes to exploitation and unethical textile practises, but its athleisure labels who are topping Fashion Revolutions Fashion Transparency Index.

Puma follows the other two brands in the list of 150 major global companies and brands, which looked into environmental and social commitments.

Although Fashion Revolution found improvements across the industry (of 5%), it said that most companies still operate in broadly the same way that enabled the 2013 Rana Plaza factory collapse in Bangladesh.

The Rana Plaza disaster saw 1,000 workers die and the launch of this index marks the anniversary of the factorys collapse.

Only 55% of brands published measurable, timed goals on improving their environmental impact, while less than 40% published goals on improving human rights.

Carry Somers, Fashion Revolution global operations director, says: Over the last five years, millions of consumers have demanded a fairer, safer, cleaner industry. Its working. We can see that brands are listening and the industry is starting to change.

HERZOGENAURACH, GERMANY - MARCH 05: General outside view of the Adidas factory outlet store, seen after the announcement of the results 2007 on March 5, 2008 in Herzogenaurach, Germany. According to the announcements Adidas sporting goods manufacturer sales grew in all regions except North America in 2007. In North America, Group sales declined 2 per cent on a currency-neutral basis due to lower Reebok sales in the US. (Photo by Johannes Simon/Getty Images)
(Picture: Johannes Simon/Getty)

Were calling upon the global fashion industry to turn its commitment to responsible sourcing into effective action this Fashion Revolution Week.


Too many people working in the fashion industry, mostly women, are still underpaid, unsafe and mistreated. Its time for change.

Puma, H&M, Esprit, Banana Republic, Gap, Old Navy, C&A and Marks & Spencer followed Adidas and Reebok in the ranking, all scoring within between 51% and 60% out of a possible 250 points.

Undated handout photo of a poster for Fashion Revolution's Fashion Transparency Index, as Adidas and Reebok have again topped a ranking of global brands' social and environmental transparency and practices. PRESS ASSOCIATION Photo. Issue date: Monday April 23, 2018. The index of 150 major global brands and retailers found improvement across the industry, but said most companies were still operating in broadly the same way that enabled the Rana Plaza disaster to happen five years ago. See PA story CONSUMER Fashion. Photo credit should read: Fashion Revolution/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
(Picture: Fashion Revolution/PA)

Asos just missed out on a top 10 place, with the campaign saying that the company had significantly increased its level of disclosure over the past year.

Levi Strauss, The North Face, Timberland, Vans, Wrangler, G-Star, Tchibo and Bershka, Massimo Dutti, Pull & Bear, Stradivarius and Zara all scored within the 41% to 50% range.

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