Your fave celebs who always manage to look fab in whatever swimsuit they wear might all be going to the same place to get the stuff.
Its also been coined this years must-have label by fashion bloggers Who What Wear. On a recent blog, they said: The one-size-fits-all bikinis and swimsuits all come in a distinctive crinkle-stretch fabric, which is hugely flattering because it stretches to mould to your body.
Even the biggest fashion buffs mightve missed that Julia Roberts was seen in the designer brand in the iconic romantic comedy Pretty Woman all those years ago (she beat us all to it).
So what is Hunza G and where can you get it?
Each swimsuit and bikini is made in London from its signature seersucker material which sculpts and moulds to any figure.
According to creative director Georgiana Huddart, this is why the brand is so popular. She says: Its very flattering, it takes your best shape, she explained. There are no seams down the side. That is why you see curvy people in it, you see very slim people in it, it flatters everyone.
Suki Waterhouse and Rihanna are also some of the big names being spotted in the stylish suits.
Holly Willoughby recently debuted her bubblegum beach one-piece on Instagram which sold out within hours when she posted a selfie wearing it on holiday.
Kim K shortly followed suit, keeping to coral colours in a two piece at the beach. But theres no sameness or who wore it best as the styles fit celebs uniquely, says Georgiana.
I think its because theyre so comfortable as well as very unique. You can run around on the beach in it without worrying.
Rosie Huntington-Whiteley looks completely different to how Kim Kardashian styles it. You can look sporty or you can look high-fashion, or glamorous, or it can be girly.