Home Fashion Primark massively shakes up womenswear dress sizes to be more inclusive

Primark massively shakes up womenswear dress sizes to be more inclusive


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Primark massively shakes up womenswear dress sizes to be more inclusive

Primarks summer 2018 campaign (Picture: Primark)

Primark has confirmed that its launching new improved dress sizing.

The new sizing will do away with conventional numerical sizes (e.g. 8, 10, 12) to make way for lettered sizing – with a much larger range.

Sizes will range from 2XS (equivalent to UK size 4/6) to 2XL (equivalent to UK size 22/24).

The move will affect selected products in womenswear, lingerie and nightwear.

See the new guide below.

Primark new sizing

Primarks new size guide (Picture: Primark)

Primark is launching new improved sizing across selected products in our womenswear, lingerie and nightwear departments, Primark confirmed to Metro.co.uk.

Selected products across womenswear, lingerie and nightwear that are single sized (e.g. 8,10,12) as well as those that are dual-sized (e.g. 8-10, 10-12) will be updated for a more comfortable fit and to ensure consistency across our ranges for all our customers.

Within these departments, single sizes and dual sizes will now be denoted with a letter conversion such as S, M, L. All labelling on products and in store will therefore include numeric and letter conversions.



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Primark summer 2018 campaign

Primarks summer 2018 campaign (Picture: Primark)

However, this is all well and good, but only if Primark starts getting more consistent with their sizing.

Customers have previously complained online about inconsistency with the stores sizes, saying theyre often wildly different to other stores.

H&M has also come under fire for making its sizes smaller than the majority of the high street, resulting in the brand updating their sizes so they fall in line with UK size guidelines.

It would also be great if Primark reflected its new diverse sizing in its campaigns, so everyone can see what theyll look like in Primarks latest fashion-forward offerings.

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