ASOS, for all its dubious jean designs, tends to be a leader when it comes to diversity and sustainability.
Its stopped selling loads of animal-made products. It makes an active effort to ensure its models are as racially diverse as possible. And amputee model Mama Cox has even featured in an Asos activewear campaign.
And now, its gone one step further by introducing its first ever disabled e-commerce model.
Great British Paralympian athlete and BBC reporter, Chloe Ball-Hopkins, has been hired to model and design a tie-dye jumpsuit for ASOS Design range.
She says that shes been working with the brand for the past few months to create a fashionable yet practical waterproof all in one!.
Taking to Twitter, Chloe explains that its not just for people like me in a chair, but for everyone.
So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one! Not just for people like me in a chair but for anyone. It's about making fashion accessible! So what should be next?! https://t.co/1gzzkRlED9 pic.twitter.com/7yS57QEmpD
— Chloe Ball-Hopkins (@chloe_ballhopzy) July 4, 2018
The all-in-one is being sold for £50 and has been specifically engineered so that both able-bodied and disabled people can wear it.
Writing on its website, ASOS says that its not just any jumpsuit.
Weve adapted it to be wheelchair-friendly too.