Lets be real: For most of us, knowing the hottest luxury fashion brands doesnt make much difference to our wardrobes.
We can barely afford to buy staple pieces from Topshop, let alone be able to clear out our wardrobe just to fit the latest trends.
But hey, having a sense of whats popular right now can help us scout out the best things to find dupes for – and figure out why we keep seeing people wearing platform Crocs.
So let us turn to global fashion search platform Lyst, who analyse shopping behaviour to put together quarterly rankings of fashions most popular brands and products.
As its July, theyve just released their latest report, using Google and Lyst search data, sales, and conversion rates over a three month period.
Turns out Gucci is on top right now, while Off-White remains the cool kids choice and Balenciaga comes in third.
Sadly, the most affordable brand in the top 10 is Nike.
The top ten hottest fashion brands right now:
- Dolce & Gabbana
Lyst also puts together the trendiest items on offer, so you can either add em to your shopping list or work out how to make a DIY version.
Turns out massive designer logos are back in – the Gucci GG logo belt is number one, a Gucci logo print swimsuit is at number three, and the Off-White industrial belt is at slot four – as well as chunky shoes – number two are the FILA disruptor sneakers, and at 10 are those Balenciaga Crocs we love to hate.
For men, its all about the slides – Gucci web stripe slides, Prada rubber slides, and Versace black medusa slides, to be exact.
Bear in mind that these lists are likely to change next quarter, so it might not be wise to invest in every item in the top ten.
We reckon well save our money and buy a safe pair of black boots. They may not be as cool as massive platform Crocs, but theyll never go out of style.