We love a good diverse advertising campaign. Its only right that the images were constantly bombarded with reflect the kind of people we are and see in society, whether thats disabled people, or those with scars and stretchmarks.
Gap Kids just released their back to school advert which shows a bunch of youngsters running around, wearing jeans, and generally having a great time.
One of the models is wearing a hijab.
Its not often we see Muslim adults in adverts, less so Muslim kids, so naturally, the images got a lot of love on social media.
Model Hamdia Ahmed, who became the first Miss Maine pageant contestant to wear a hijab, was the first to commend the fashion retailer.
This makes me so happy, oh my God, she wrote.
It caught the attention of American activist Blair Imani who said: Finally. A diverse campaign that doesnt centre whiteness.
The Gap ad scored extra points for showing a model wearing a slip-on scarf like the ones many Muslim women wore when they were younger.
Not everyone was happy with the ad.
Activist Sky tweeted: Why didnt you make her a nice denim or a pretty high quality printed scarf? They literally let her wear the sparkly cheap scarf from the market.
Another Twitter user put it all down to capitalism. Its all just a marketing plan, theyll do whatever gets them more publicity, the thing about capitalism is people will never do something that wont generate them more money or business.
The majority of people, though, were just happy to see an advert that came through with genuine diversity.