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Crocs are no longer going to make Crocs as it focuses on bold, colourful future

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Huge news, guys.

Prepare to lend your mum/grandma/comfortably dressed next door neighbour some emotional support. Because Crocs are no longer making Crocs.

According to FootwearNew.com (yes, really) Crocs Inc said that its closing all of its manufacturing facilities, and announced that its chief financial officer will resign.

In a statement, Crocs said:

…there have been multiple media reports that Crocs is winding down production in our owned manufacturing facilities. While accurate, some people have interpreted that to mean that Crocs will no longer be making and selling shoes.

Quite the contrary, Crocs will continue to innovate, design and produce the most comfortable shoes on the planet. As we streamline our business to meet growing demand for Crocs, were simply shifting production to third parties to increase our manufacturing capacity.

This translates to there will be shoes called Crocs but they wont be made by the same people and probably wont look the same either.

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Crocs signed off by saying: Were extremely grateful, but not surprised that our passionate fans are rallying around the brand today. Our future is bright, bold and colorful.

So there will be a version of Crocs that you can buy, but it wont be the original Crocs that you vomited at knew and loved.

We obviously wish Crocs luck with their bright and bold future. Maybe itll involve bringing some new eyes onto the design team?

In the mean time, if youve got a box fresh pair of Crocs, maybe hold on to them. Maybe theyll be worth something in the post Crocs world…

H/T: BoingBoing.

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