A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
- GOL Linhas Aéreas
Boeing and GOL Linhas Aéreas Inteligentes celebrated the unveiling of the carrier's newly outfitted 737 MAX 8 during a celebration in Sao Paulo. The leading Brazilian carrier also announced plans to fly the more fuel-efficient and longer-range 737 airplane on international routes.As part of its strategic fleet renewal program, GOL has placed multiple orders for the 737 MAX, including a new order last month at the Farnborough International Airshow. In all, GOL is on track to become the largest MAX operator in Latin America with a fleet of 135 MAX airplanes.The first MAX airplanes arriving at GOL are the MAX 8 variant, which seats up to 186 passengers in GOL's configuration. The airplane will reduce GOL's fuel use and emissions by 15 percent compared to today's single-aisle airplanes, and can fly farther than its predecessor. With the additional range, GOL said it will begin regular service from Brazil's capital Brasilia and Fortaleza to Miami and Orlando. GOL also plans new international routes to Quito, the capital of Ecuador, with the MAX.
- Mondelez Brazil
Mondelez International is expanding its´biscuits & snacks category in Latin America with the launch of an exclusive Oreo chocolates line for Mexico. Mondelez has decided to take on the challenge of producing and exporting chocolates in the company's largest chocolate factory in Latin America, located in Curitiba, South Brazil. Four new products will be manufactured in Curitiba´s plant. The chocolate category, which accounts for 31.3% of Mondelez International's net profit in 2017, is one of the leading business and growth drivers for the company.
- Grand Hyatt Bogota
Hyatt Hotels Corporation announced the opening of Grand Hyatt Bogota, marking the first Hyatt hotel in the Colombian capital and the first Grand Hyatt branded hotel in Colombia. The 372-room luxury property is located in the heart of Ciudad Empresarial Sarmiento Angulo commercial district, up the road from the Corferias and Ágora Bogotá convention centers, and minutes from the ultramodern Gran Estación Mall, El Dorado International Airport, and Bolívar Square.Grand Hyatt Bogota reflects and celebrates what makes Bogota a vibrant capital city rich in history, iconic sites and countless attractions for all types of visitors, while also being the governmental and financial center of Colombia. In addition to offering first-class accommodations and luxury amenities and services, the hotel brings to life Colombian culture through its innovative architecture, distinctive interior design and multicultural culinary offering.
2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
- Universidad Kennedy
Argentine private university John F. Kennedy has appointed agency Quiroga Medios to handle its´ media strategy, planning and buying.
- Travel Buenos Aires
Buenos Aires government announced this week plans to implement a new bill that will offer tax incentives to the citys hospitality industry in an effort to expand offerings and accommodate the projected tourism growth. The bill will benefit hoteliers who build new properties or undertake renovations or substantial expansions to current hotels.The Argentine capital is preparing to receive an increase of international tourists in 2018 and 2019. Flight reservations made in the first half of 2018 for travel to Buenos Aires between July 2018 and June 2019 grew 30%.The city government also announced an increase of 25% in bookings for travel between July – Dec 2018. Reservations made from Auckland and Sidney, Australia grew by 94%, followed by London (+76%), Frankfurt (+39%), Bogota (+23%), Madrid (+17%) and the United States (+16%). Room occupancy rates showcased a solid increase and reached the highest its been in the last seven years with over 58% occupancy between January and April 2018.Based on the projections of growth in the next few years, it has been deemed necessary to expand the hotel offerings in the city. Studies that apply big data techniques reveal that there are opportunities to improve the hotel competitiveness of Buenos Aires at a regional level.
- FCB Health
FCB Health is opening its first-ever dedicated offering in Latin America with FCB Health Brasil. The São Paulo-based shop will be led by Aurélio Lopes, CEO of FCB Brasil and chairman of FCB Latin America, along with Diego Freitas and Mauro Arruda as managing directors. Freitas and Arruda previously worked at Havas Life São Paulo, where Freitas served as executive vice president and executive creative director, and Arruda was chief creative officer and chief executive officer.The shop will work closely with FCB Health's New York headquarters and operate similarly to the network's other global healthcare centers by providing full-service offerings to healthcare clients. For now the 15-person team is working on global projects that need a "Latin American point of view," while working to build up its own client roster.
Celeste Martorana @celesmartorana
Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.