A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Moxy is preparing to bring its playful approach to hotels to the Caribbean and Latin America.The brand announced that four Moxy projects have been approved for the Caribbean, Central America and South America. However, the brand only revealed the specific location of one of those projects thus far, a 165-room Moxy in Medellin, Colombia.All of the new properties in the region are expected to come online by about 2020, the company said.Debuted in Europe in 2014, Marriotts Moxy properties has grown to include nearly 30 operating hotels and more than 90 properties in its development pipeline globally. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.
Hilton has signed three new hotels in Colombia to its portfolio: the Atolón Hotel Cartagena Tierra Bomba, Curio Collection by Hilton, Hilton Garden Inn Pereira and Hilton Garden Inn Cartagena. Currently, Hilton has 18 hotels in the country.Currently under construction with a planned opening in early 2019, the Atolón Hotel Cartagena Tierra Bomba opening is planned for the first quarter of 2020.Also opening in the first quarter of 2020, the Hilton Garden Inn Pereira will be the companys first hotel in Pereria.In the last year, Hilton has opened five hotels across three brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in Cartagena. Early next year, Hilton plans to open the Hilton Bogota Corferias Convention Center, located in the citys commercial area.
- Arca Continental
Arca Continental, Latin Americas No. 2 Coke bottler, said it paid US$506.8 million to purchase 223.8 million common shares of Perus Corporacion Lindley, increasing its holding of voting shares in the company to 99.78 percent.Arca subsidiary AC Bebidas signed the stock purchase agreement with Peru Beverage Limitada, a unit of The Coca-Cola Company, which prices the shares at US$2.26 dollars a piece.
- Grupo Bimbo
Global 100% renewable electricity initiative RE100 announced at Climate Week NYC the addition of seven new members, bringing the total number of companies up to 152, and introducing the first companies from Latin America and Turkey. Specifically, the worlds largest bakery company, Grupo Bimbo, from Latin America is targeting 100% renewable electricity in relatively short timeframes by 2025. Headquartered in Mexico and with operations in 32 countries, Grupo Bimbo has set a target of 100% renewable electricity across its entire operations by 2025, with an interim goal of 80% by 2020, and will look to build its own solar PV projects, as well as sign Power Purchase Agreements (PPAs), renewable electricity attribute certificates, and greren tariffs.
2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
- JW Marriott Panama
Marriott International announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama's iconic 932-foot building – the tallest in Central America.Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city's main commercial, banking and entertainment areas. Panama has seen an increase in popularity among travelers due to a strategic planning vision of the country, which seeks to strengthen Panama's positioning in Latin America's competitive landscape among international markets.
2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
Celeste Martorana @celesmartorana
Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.