Urban Outfitters has launched an influencer Halloween costume, and it might just be the laziest costume weve ever seen.
For anyone who doesnt know, an influencer is someone with a large credibility on social media, who influences their following with their brand, be that fashion or beauty, or speaking on important topics like mental health and body positivity.
If you follow any influencers on social media, youll know that their personal style varies. But Urban Outfitters seems to think it means gym gear.
Their influencer costume features a grey sports bra and grey leggings. Yes, literally gym criteria for £45.
The model pairs the look with a baseball cap, a wig, and some sunglasses for full on Kim Kardashian vibes. But if you want the same look, youll need to buy everything apart from the leggings and crop top separately.
Since the costume was launched, people have been mocking it on Twitter:
Halloween Costume Idea, here's a costume that Urban Outfitters just started selling: An "Instagram Influencer" costume for $59.
I can't. LOL pic.twitter.com/kLS7S0YTyn
— Kristina Kage (@KristinaOnAir) October 1, 2018
The costume costs $59 (£45).
Yes, £45 for a costume which just looks like an everyday outfit youd wear on a run.
But hey, at least its pretty easy to recreate yourself – and a quick option if youre too lazy to go to your Halloween party as an actual spooky character.