Home Fashion Princess Eugenies wedding dress designer to be revealed as Erdem, according to...

Princess Eugenies wedding dress designer to be revealed as Erdem, according to the bookies


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Princess Eugenies wedding dress will not be revealed until her big day (Picture: Karwai Tang/WireImage)

Princess Eugenies wedding dress will be revealed in all its glory on Friday as she arrives at St Georges Chapel ready to marry fiance Jack Brooksbank.

As is traditional with royal weddings, details surrounding her dress have been kept under wraps.

And its Canadian/Turkish designer Erdem who is the bookies favourite to be Eugenies wedding dress designer.

Ladbrokes have given Erdem odds of 2/1 to be the brains behind the Queens youngest granddaughters bridal gown.

Designer Erdem Moralioglu is the favourite to be the brains behind Princess Eugenies anticipated wedding dress (Picture: David M. Benett/Dave Benett / Getty Images for Erdem)

Erdem did have odds of 3/1 last week but this week the fashion house has been cut further, making it even more likely to be the royal contender.



Alex Apati of Ladbrokes said: As the Royals prepare for another wedding its looking increasingly likely Erdem will be Eugenies dress designer of choice in Windsor on Friday.

Ladbrokes latest odds for Princess Eugenie's wedding dress designer

Erdem 2/1
Suzannah 9/2
Jenny Packham 6/1
Oscar de la Renta 6/1
Preen 8/1
Suzanne Neville 10/1
Alice Temperley 10/1
Paule Ka 12/1
Vera Wang 14/1
Ralph and Russo 14/1
Roland Mouret 14/1
Givenchy 20/1
Lindka Cierach 25/1

Whatever designer Eugenie goes with, it will have had to have met the Queens approval first.

According to Hello!, the Queens approval of a royal wedding dress before the wedding goes ahead is a tradition.

Its said to be a nice courtesy rather than a necessity, like the way a new Prime Minister has to get the approval of the Queen to form a Government.

The 92-year-old monarch is understood to have also given the go-ahead for Meghan Markles Givenchy gown ahead of her 19 May nuptials to Prince Harry, and Kate Middletons Alexander McQueen design before her 2011 wedding to Prince William.

Mandatory Credit: Photo by REX/Shutterstock (9685436gl) Prince Harry and Meghan Markle The wedding of Prince Harry and Meghan Markle, Ceremony, St George's Chapel, Windsor Castle, Berkshire, UK - 19 May 2018

The Queen gave her approval of Meghan Markles wedding dress (Picture: Rex Features)

FILE - In this Friday, April 29, 2011 file photo, Britain's Prince William, foreground left, and his wife Kate, the Duchess of Cambridge, foreground right, during their wedding service at Westminster Abbey in London. With less than a month to go till she marries Prince Harry at Windsor Castle on May 19, Meghan Markle would most likely have chosen her wedding dress - though what it looks like is expected to remain a top secret until the last minute. Princess Diana???s 1981 wedding gown, with its puff sleeves, romantic ruffles and dramatic train, defined the ???80s fairytale bridal look. More recently, when Kate Middleton married Prince William in 2011, the long-sleeved lace gown she chose sparked a trend for more covered-up, traditional lace bridal dresses that lasted years. (AP Photo/Kirsty Wigglesworth, file)

The Queen also approved of Kate Middletons wedding gown (Picture: AP)

She is not known to have ever disapproved of a wedding dress design presented to her by a future member of her family.

Eugenie reportedly found and fell in love with her bridal frock at the start of the year, previously telling Vogue UK how it was the first decision she made.

Im not telling anyone who is making it, but I can say it is a British-based designer, she said.



[The dress] is the one thing that I was really decisive about. As soon as we announced the wedding, I knew the designer, and the look, straight away. I never thought Id be the one who knew exactly what I like, but Ive been pretty on top of it.

What did Eugenie's mum, Sarah, Duchess of York, wear on her big day?

Wedding: Prince Andrew and Sarah Ferguson, Duchess Of York

Date: Wednesday 23 July 1986

Prince Andrew, the Duke of York, and Sarah Ferguson wave outside of Buckingham Palace on their wedding day, London, England, July 23, 1986. (Photo by Hulton Archive/Getty Images)

Sarah Ferguson and Prince Andrew married in July 1986 in Westminster Abbey.

Her dress was designed by Lindka Cierach, her gown was created from duchesse satin and featured heavy beading. 17 feet.

LONDON, UNITED KINGDOM – JULY 23: Sarah Ferguson, Duchess of York and Prince Andrew, Duke of York stand on the balcony of Buckingham Palace and wave at their wedding on July 23, 1986 in London, England. (Photo by Anwar Hussein/Getty Images)

Wedding dress fever had swept the nation so much by this point that copies of Sarahs dress were being sold in stores hours after her wedding.

Click here for a look back at all of the royal wedding dresses since the Queen Mothers wedding to King George VI.

MORE: Is Princess Eugenies wedding being televised – how to watch the second royal wedding live on TV

MORE: Dont forget – Princess Eugenie and Jack Brooksbank are actually already related



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