Whatever the Duchess of Sussex wears seems to sell out in a matter of seconds.
Handbag companies Strathberry and Everlane both saw their sites crashing after Meghan Markle carried their creations, and its happened to another designer.
After Meghan and Harrys pregnancy announcement yesterday, the Karen Gee dress she was wearing seemed to catch many peoples eyes.
As people rushed to find the Karen Gee Ivory Blessed dress online yesterday, the site crashed, leaving the designer having to post her customer services email online to direct enquiries.
Meghan stepped out wearing the AU$1,800 (£972) shift dress on the first day of her and Harrys tour of Australia, fittingly going for an Aussie designer.
The piece is made from premium cream fabric and was paired with Stuart Weitzman heels, a beige trench coat, and jewellery from Princess Dianas collection.
You can still get your hands on one, but the site is continuing to glitch, so it might be worth contacting customer services first to ensure they can accommodate your order.
They take up to 21 days to craft, then theres around a five day wait for delivery.
The Karen Gee Blessed is also available in ink and black.
The Sydney-based designer apparently sent various dresses to the Duchess of Sussex for consideration, with this simple number coming out on top.
Karen Gee told The Sydney Morning Herald she was so proud, particularly because I am not a world recognised brand.
The designer – who is a Harvard Business graduate and mum of five – also says her brand is about empowering women, something she believes Meghan does.