A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
W Hotels Worldwide is headed to Brazil. Parent company Marriott International Inc. has just announced the signing of the brands first hotel in Brazil. W São Paulo is slated to join this years lineup of W openings in the region, including W Panama (opened as of February 2018) and W Costa Rica (opening in late 2018).The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.
Amazon.com Inc is scouting for land in central Mexico for a fourth distribution center in the country, sources said, aiming at a bigger slice of the burgeoning e-commerce market in Latin America's second-largest economy.The expansion plan highlights Amazon's intent to plant roots beyond Mexico's bustling capital, banking on the nation's potential to grow into an e-commerce engine of Latin America.Online shopping in Mexico comprised just 3.0 percent of total sales last year, according to market research firm Euromonitor International, but it is projected to more than double by 2022, reaching US$14 billion.The retail's target is Queretaro state in the industrial center of Mexico.Queretaro, 114 miles north of Mexico City, is within a day's reach of Monterrey and Guadalajara, two of Mexico's most populous regions.
Hilton announced the opening of Hilton Guatemala City, the brand's first property in Guatemala. Strategically located near the historic heart of downtown, the 130-room neo-colonial-style hotel features an outdoor swimming pool, two whirlpools, lush gardens surrounding the guestrooms, restaurant and more than 4,000 square feet of event space.Hilton currently has a portfolio of approximately 140 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of nearly 90 hotels throughout the region.
Rappi has indicated that it is likely to offer the ability for customers to buy Bitcoin on its platform.Rappi conducted a survey of customers in Colombia in order to gauge their interest in purchasing cryptocurrency through the service. Given the companys plans to go ahead with the offering, its understood that the outcome of its market testing was positive.Although Rappi currently operates in six Central and South American countries, it appears that this service will be rolled out in Colombia at least to start with.The companys move toward cryptocurrency may appeal particularly in Argentina should they choose to roll it out there given the recent surge in Bitcoin ATMs being installed in the country. Carlos Leal,Marketing Director at Rappi, is a member of Portada´s Council System.
- Hyundai Motors
US-based Here Technologies, a mapping and localization service for the automotive industry, has made a deal with Hyundai motors to provide integrated real-time traffic information systems for brand new vehicles in Latin America.Besides the Here Map Content system which offers comprehensive data of roads and points of interest, Hyundai will also receive Here Real Time Traffic which is a real-time service that aggregates data from a global network of connected multi-brand car fleets to provide information on traffic conditions.With this, drivers will have continuous access to accurate information on the conditions of roads and streets.The system can also be processed and used by a vehicles Advanced Driver Assistance Systems (ADAS).With the deal, Here is now serving a total of four automakers in the region. The others are Honda, Mitsubishi, and Renault.
2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
- Windstar Cruises
Windstar Cruises is because the company is creating new sailings for 2019 and 2020 with visits to ports in Mexico, Honduras, Grand Cayman, the Dominican Republic and Jamaica. Cruisers looking for a trip can pick from 152 departure dates ranging from seven- to 56- days. The boutique line is launching a new Star Collector: Grand Caribbean Adventure on the Wind Surf, the largest sailing ship on Earth. The nearly two-month cruise is a means for travelers to explore the CaribbeansGreater and Lesser Antilles and Latin America.
2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]
Celeste Martorana @celesmartorana
Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.