Home Fashion HUGO launches range with reversed logos – perfect for mirror selfies

HUGO launches range with reversed logos – perfect for mirror selfies


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(Picture: Hugo Boss)

So heres the dilemma.

Youve got some new designer stash that you want to show off on the gram, but when you take that mirror selfie, the all-important branding is backwards.

Not ideal. You cant impress your followers if they cant even read what label youre wearing.

HUGO have launched a special collection to tackle exactly this problem.

It is a range of simplistic, mostly monochrome pieces – all sporting backwards Hugo logos. Made specifically for the Instagram generation. Thats us.

(Picture: Hugo Boss)

The range – featuring items for both men and women – includes t-shirts, sweatshirts, belt bags, hats and leggings. Most in the signature black or white, but with the occasional splash of colour.

Fans of the HUGO reversed capsule will be able to customise a limited edition collection of t-shirts and sweaters printed with their name – or any word they like – at an special four day pop-up event in London.



Youll get the chance to create your own personalised unisex t-shirt or sweater at Westfield in White City – but its only happening this weekend. So youll have to head down between 22nd – 25th November.

(Picture: Hugo Boss)

Whether you want to see your name emblazoned across your chest, or any word that you like – the choices are endless.

Hugo want to see your mirror selfies, so anyone who buys an item will be encouraged to use #iamHUGO when they take a snap.

T-shirts are available for £45 and sweaters are £89, and they come in black, grey or dark blue.

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