Chanel has announced that it will no longer use fur and exotic animal skin in its collection to keep up with ethical standards.
The high-end French retailer said theyd put a stop to using crocodile, lizard, snake and stingray skin as well as fur, although they say they only use a small amount of fur currently.
The decision comes after other luxury fashion houses such as Burberry, Gucci, and Versace made the same move.
Now it will work on creating sustainable products with minimal environmental impact, though Chanel creators have yet to confirm what steps they will take.
It is our experience that it is becoming increasingly difficult to source exotic skins, Bruno Pavlovsky, president of Chanel fashion told WWD.
The future of high-end products will come from the know-how of what our atelier is able to do.
He added that existing fur items will take some time to work their way out of its boutique distribution as the team figure out another way to produce an ethical range.
Though animal skins are generally frowned upon in contemporary society, they have been a fashion staple in the industry for a long time, adorned by the likes of Kate Moss among others.
The push for major designers such as Chanel to ban unethical fashion means was welcome news to animal rights group Peta who celebrated the decision.
The group said the champagne corks are popping at Peta HQ after they campaigned for decades for the brand to go cruelty-free.
For decades, PETA and its affiliates have called on the brand to opt for luxury, cruelty-free fashion that no animal had to suffer and die for, and now its time for other companies to follow the lead.
Theres nothing trendy about using stolen skins from tormented animals for clothing or accessories. Recent advancements in textiles have made faux fur and vegan leather nearly indistinguishable from animal pelts and skins, far more sustainable, and infinitely customisable, meaning theres simply no reason to breed and kill animals for fashion.
Its clear that the time is now for all companies, like Louis Vuitton, to follow Chanels lead and move to innovative materials that spare countless animals a miserable life and a violent, painful death.