Fashion retailer Boohoo is facing criticism for allegedly using padding to make slim models look plus-sized.
Some customers are angry at the brand for using models that they say are too small to be given the label plus-size.
A number of people have expressed their outrage online, claiming that the use of slimmer models doesnt reflect how the clothes will actually look on plus-sized people.
One particular image has caused a stir, with an angry customer suggesting the brand may have used butt/hip pads on the model in order to make her look bigger than she actually is.
Another shopper added, Are Boohoo padding slim models so they fit into the plus size clothes? The hips are suspicious. Am I imagining this?
Boohoos plus size range covers sizes 16-24, but judging by the comments, some people dont think the models used genuinely reflect the full range of sizes.
In a post on Facebook, Rory Mason waded in on the debate to criticise the fashion outlet.
Thats f*****g appalling to be honest and Im not even a woman.
No wonder girls are so body conscious, calling each other “fat” when this is classed as being plus sized.
This kind of criticism is not new for Boohoo. Back in July and August of this year, shoppers were calling out the use of seemingly average-sized models being used to market their plus-size range.
A Twitter user, who calls herself Brighton Girl, said, I think its disgusting and incredibly damaging that the model is labelled as Plus Size when she cannot possibly be bigger than a size 8/10. Really disappointing to see.
Boohoo have been contacted for comment on this. We will update this article when we receive a response.