Sustainability is the new black.
As we become more conscious of reducing waste and trying to tackle the pollution crisis, we are increasingly looking for ecologically responsible alternatives for everyday products.
A new company has created the Evolution Hoodie which is made from sustainably sourced materials. Namely, coffee grounds and recycled plastic.
The process is surprisingly simple.
Employees collect used coffee grounds from local shops on their way into work. They dry the coffee, remove the oils, grind the grounds into smaller particles, then mix it with melted plastic bottles to create a type of yarn.
Each hoodie is made from three cups of coffee and 10 plastic bottles.
So you get to be super cosy and feel happy about the fact that you have done something good for the planet. Rather than adding 10 more plastic bottles to the ocean – youre wearing them.
Salt Lake City-based Coalatree are raising funds to support the production of the hoodies on Kickstarter. So far they have raised more than £182,000.