Among the glamorous and influential fashion hubs of the world, Haiti may not be an obvious contender.
But the Caribbean nation, famed for its vibrant art, is home to a bold and progressive slew of designers on a crusade to turn that around.
The burgeoning industry is epitomised in the annual Haiti Fashion Week which this year will mark its sixth edition.
From the brilliant hues of the pervasive voodoo religion to the shapes inspired by indigenous dance, Haiti's rich culture is woven into the fabric and forms of the garments.
And that, says eminent designer and Fashion Week coordinator Michel Chataigne, makes them unique.
"Haiti's fashion is very different from other countries' – it's about colour and volume with lots of ruffles," he tells the BBC.
"People are becoming more familiar with it through Fashion Week which now attracts people and press from all over the world. Designers from Italy, Paris and the US come to see the shows and take part.
"I definitely think Haiti can become the fashion capital of the Caribbean."
Traditionally, Haiti's clothing market has been focused on low-end commodity apparel, a key export, and the sweatshops that churn it out tend to garner more headlines than the country's sartorial innovation.
But Haiti is slowly making a name for creativity, diversity and even sustainability in the field with a previous Fashion Week theme centring on ecologically responsible materials. Mr Chataigne's own collection incorporated banana leaves and natural tones.
One man who has been at the forefront of the scene for two decades is David André who specialises in resort wear for men and women, couture gowns and stand-out showpieces.
Passion for fashion
"My dream is to take over the fashion world as Yves Saint Laurent did in Paris and to be known internationally as a Haitian fashion designer," he says. "If I make it to the top, Haiti will be on the world map."
Born in Port-au-Prince to parents who owned a clothing store, Mr André dreamed of a career in fashion since he was a child growing up inspired by greats like Gaultier, Versace and Lagerfeld. He later studied his craft at a local school before heading to Paris to learn draping and pattern-making.
"I love to create new concepts, to play with fabrics and colours. It's pure pleasure to wake up in the morning and go to work with so much passion," he continues.
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While Mr André has a solid client base of young middle-class professionals and niche boutiques, he acknowledges his garments are beyond the reach of ordinary Haitians.
"The new generation of young people want to look good, to have new stuff to wear, but the public's lack of purchasing power prevents the industry from prospering fully," he concedes.
Haiti's poverty is well documented and many Haitians resent the ubiquitous superlatives applied to illustrate it. Less publicised is the gaping disparity. Haiti is ranked fourth on the CIA World Factbook for income inequality with the richest 20% of people holding almost two-thirds of the country's total wealth.
Still, industry growth is being spurred, Mr Andre says, by emerging talented designers who remain resourceful even in the absence of ready access to quality materials, equipment and reliable electricity.
From the ashes
Mr André's own collections come to life in his purpose-built workshop which aims for 100% local production, from concept to rack.
"The fashion industry offers an opportunity to create much-needed jobs in Haiti, along with a venue to show the world what Haiti is capable of," he adds.
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