Home Market Data platform Adverity closes €11m Series B funding round

Data platform Adverity closes €11m Series B funding round

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Data intelligence provider Adverity has closed an €11m Series B funding round led by London-based Felix Capital.

The latest funding round, which was supported by Silicon Valleys Sapphire Ventures and Sap.io, brings the total amount raised to €15m and will contribute to Adveritys planned US expansion.

Read more: Felix Capital leads £3m funding round in mental health app Unwind

Vienna-based Adverity, whose clients include Ikea, Red Bull and Mediacom, helps businesses make better marketing decisions through data intelligence.

Alexander Igelsböck, chief executive and co-founder of Adverity, said: “Every company wants and needs to be data-driven.

“This is especially true in marketing where the fragmentation of data, and complexity in getting insights from it, poses a huge challenge for CMOs.

“Adveritys mission is to solve those challenges by eliminating the hurdles facing companies today.

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