Amid the coronavirus pandemic, one thing that we are all aware of is the importance of personal protective equipment – PPE. PPE is vital in protecting key workers and medics while they are treating and caring for sick patients, and it helps to slow the spread of this incredibly infectious virus. But shortages of PPE have been well documented around the world, and it is a huge concern for everyone working in close proximity to sick patients. So, Louis Vuitton has ditched high fashion and handbags and is using its resources to create vital protective gear instead. The french designer brand has reopened its workshop in rue du Pont Neuf to produce hospital gowns for Hôpitaux de Paris – the Parisian hospital center. We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff, said Michael Burke, Chairman and CEO of Louis Vuitton, during a visit to the workshop.
I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns. Its a total departure for the brand, who usually focus on haute couture fashion. And the new PPE gowns were initially cut by hand by volunteers.
However, a spokesperson explained that an automated process for creating the garments is set to begin this week, allowing the brand to ramp up production of the PPE, and meaning the volunteer pattern cutters will be able to work from home. The venture comes just weeks after the brand announced it was to reopen 12 of its leather goods sites in France to produce hundreds of thousands of face masks each week.
READ MORE FROM SOURCE: https://metro.co.uk/2020/04/14/louis-vuitton-reopens-workshop-make-ppe-masks-gowns-12551031/